Video Screen

Loading...

Monday, July 18, 2011

Mequoda Daily: Landing Page Optimization: Multi-Variate vs. A/B Testing

In This Issue: Mequoda Daily

Trouble Viewing?
| Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

Mequoda Daily
 
Mequoda Daily
July 18, 2011

The pros and cons of using these types of landing page optimization tests

How many of you regularly test your landing pages and landing page templates?

If you are like many publishers, you're probably raising your hand partially. You likely test your landing pages, but probably not as often as you should.

Even that is better than other publishers, who rarely or never test landing pages. This could be due to a lack of staffing, or not understanding how to run the tests.

Regardless of the reasons why publishers do not test, I wanted to go over two types of landing page tests, multi-variate and A/B, while listing the pros and cons of each. This way, you can make an educated decision on your landing page testing process going forward.

Multi-variate testing for landing pages

A multi-variate test deals with the variables on a single page. The focal points of a multi-variate test may include multiple headlines, multiple images, multiple call-to-actions, long vs. short copy or reduced form fields.

Unlike the process of scientific testing, multi-variate tests can focus on multiple factors at a time, helping to determine the most beneficial combination of page elements.

Before conducting a multi-variate test, it's important to realize that it will take some time, which is dependent on the amount of website traffic you're able to attract. Since multi-variate testing helps determine what website components lead to more conversions, you will have to wait till you receive enough conversions to make your data worthwhile.

Pros of multi-variate testing

-Encourages innovative thinking as it's based on testing, not guessing.

-It uses existing layouts.

-It lessens the risk of seasonality.

-It is economical as it involves a single page and/or URL.

-Multi-variate testing is SEO and CMS friendly.

Cons of multi-variate testing

-It requires skill and planning.

-The process is technology dependent.

-It may require follow-on testing.

-It is less appropriate for layout testing.

-Multi-variate testing requires higher traffic requirements.

-Testers need to be comfortable with statistics.


Discover what to measure on your landing pages and how you can profit from the results when you attend our live Landing Page Testing & Optimization webinar on August 2nd.


A/B testing for landing pages

An A/B test focuses on multi-step online page flows like the ones found in shopping carts, the lead conversion process or an application process. They are important as they focus on website components that dictate sales and conversions.

From answering simple questions to helping with major layout changes or redesigns, an A/B test is the direction you should go.

Pros of A/B testing

-They are easy to conduct because they have only one variable.

-A/B tests are fast to set up and quick to execute.

-They provide a simple analysis.

-A/B tests require lower traffic volumes for completion.

-They have the ability to split traffic.

Cons of A/B testing

-A/B tests limit innovative thinking and are restrictive as they have only one variable.

-There is a lack of insight as to what won or lost in the test.

-There may be build-out overhead associated.

-A/B tests have a design heavy reliance.

Now that you've seen the pros and cons of both multi-variate and A/B tests, which are you going to use first?

Do you still need help with figuring out how to properly execute a multi-variate test or an A/B test? If so, join us on Tuesday, August 2nd for our Landing Page Testing & Optimization webinar. This 90-minute program will show you proven testing methods for increasing website conversion rates, which are useful for all online publishers.


Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus (messenger@webex.com) one week prior to the live webinar. If you did not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.


 

View Blog Post & Leave a Comment

[-503.623013-]

Featured Product

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

 

 

UPCOMING WEBINARS
TOP 5 COMPLIMENTARY WHITE PAPERS

More free white papers >>>


CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
spacer.gif



Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C3964F7B699645E5998F7C1ECF6DAD6C05F

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
www.mequoda.com
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.

Reactions: 

No comments:

Post a Comment