Video Screen

Loading...

Wednesday, July 27, 2011

Mequoda Daily: Locke Uses Content Marketing to Sell Over One Million eBooks

In This Issue: Mequoda Daily

Trouble Viewing?
| Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

Mequoda Daily
 
Mequoda Daily
July 27, 2011
 

Best selling author John Locke uses the characteristics of a Mequoda System to make money online

Can you imagine selling over one million eBooks in under five months?

John Locke, the self-published author, does not have to imagine such a feat as he's sold over one million eBooks through Kindle in five months.

The interesting thing to me is that a lot of publishers we work with at Mequoda aren't really different than what Locke is doing as a self-publisher.

In fact, there are an awful lot of companies with three to five employees where the senior person takes on multiple roles as the CEO, lead content provider, lead publisher and domain expert.

Now, due to his success, Locke stands as an iconic prototype for online publishing.

To set the record straight, as publishing consultants we have never worked with John Locke. He hadn't heard of us until a recent interview via email. However, it's clear to us that this guy is using the Internet to run a Mequoda System. The fact that it's a little different than our other systems is illuminating, especially since it deals strictly with fiction.

How John Locke's website can be considered as a Mequoda System

As I've discussed before, a Mequoda System is unique due to its core values of being content-driven, Google-friendly, subscriber-centric and multiplatform.

Here is how Locke's website fits the Mequoda System mold:

Content-driven: Locke's website is content-driven because it incorporates a free active blog with reader reviews, a fan forum and quotes from "Donovan Creed", the main character in many of Locke's novels, as content samples.

Google-friendly: Locke's content is optimized for Google. To land on this conclusion, I Googled "personally respond to readers" to see if one of his blog articles entitled "Why I Personally Respond to My Readers" would come up on page one in Google. His article came up first, showing me that his content is Google-friendly. His participation with social media and blog commenting likely furthers his relationship with Google.


Discover the latest trends in online publishing and content marketing when you attend the Mequoda Summit East 2011. Register now as early bird pricing expires on July 31st.


Subscriber-centric: Locke offers website visitors the opportunity to subscribe to blog updates via email. I had read prior to writing this article that Locke is touched when people write to him and in response, he takes the time to respond to every message. As Locke states on his blog, "No one's paying my readers to write to me! Isn't their time as valuable as mine? Of course it is!"

Multiplatform: Locke is multiplatform because he offers premium information products on his website. He is also using many ways to find and communicate with audiences to sell products. These include his blog, which has an archive of articles, Facebook, Twitter, RSS, Amazon, YouTube and email.

Publishing of the future

I try to read a book per week; and the fact that each one may cost $20, doesn't slow me down. For others, that could be a serious investment.

The future of publishing is bringing art, literature and entertainment to the masses with affordable, digital solutions. This will continue as prices of e-readers decline. For instance, a Kindle that can currently be purchased at $129 will likely be $49 in two or three years. This will make e-readers no more expensive than a cell phone.

This change in publishing is bringing on a leveling impact where the standard of a best seller will change as pop fiction now takes on 99-cent price tag.

If you missed the million-dollar author trend that's just beginning here in 2011, perk up your ears and pay attention. This trend isn't just about a few authors being disruptive; it is going to be the standard of publishing in the future.

 

View Blog Post & Leave a Comment

[-503.623013-]

Featured Product

Mequoda Summit Boston 2011

Learn first-hand the profitable strategies and techniques of today's most successful online content marketers.

Register today >>>

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

Mequoda Summit Boston 2011

Mequoda Summit East 2011

When: September 13 - 16, 2011

Where: The Conference Center at Waltham Woods, Waltham, MA

Register today >>>

 

UPCOMING WEBINARS
TOP 5 COMPLIMENTARY WHITE PAPERS

More free white papers >>>


CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
spacer.gif


Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C3961C415794B3C1D8AE01DE173A1A43702

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
www.mequoda.com
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.

Reactions: 

No comments:

Post a Comment