Video Screen


Monday, August 29, 2011

Mequoda Daily: Bigger-Picture Strategy Shared at Mequoda Summit

In This Issue: Mequoda Daily

Trouble Viewing?
| Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

Mequoda Daily
Mequoda Daily
August 29, 2011

In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions

While digging through some of our video content, I came across this clip from the Mequoda Summit East 2010.

The specific session was Building Email Circulation: 41 Sources You Could be Using to Increase Website Traffic and Attract Email Subscribers. This brief clip captures Don Nicholas, CEO of Mequoda Group, giving an introduction to the 41 sources for building email circulation.

There were a few specific statements made by Don I really found interesting, because they are just as important, if not more important, almost one year later.

Don's introduction delivers the "bigger picture standpoint" that all of us need to face while operating and maintaining online businesses. Below are a few of his direct quotes from the video, and why they are important. To follow along, view the video here.

"In terms of building relationships, the core strategy in 2010, and we think going forward for years to come, will be building customer relationships."

From the last Mequoda Summit East to the upcoming Mequoda Summit East 2011, the term "audience development" has taken on great meaning for publishers. And since Google's algorithm has been rewarding social, audience-centric websites with higher page ranking in search engines, publishers are paying more attention to customer relationships.

Social media and blogs are certainly two popular forms of nurturing customer relationships. However, email appears to still be the top.

Discover all the big picture concepts and strategies from successful online publishers and content marketers when you attend the Mequoda Summit East 2011. Seats are filling up fast - Register now.

According to a recent study conducted by the Pew Internet Project, email, along with search, are the two most popular online activities for adults, with 92% engaging with email. Even more impressively, email has become a habitual activity as 61% of users engage with it daily.

In this video Don states, "Email does tend to be the primary medium as a relationship builder. Someone who has genuinely given us permission to push content to remind them about what we're doing back at the website on an ongoing basis. "

As you can see from multiple sources, email is great for customer relationships.

"Email is used to leverage the content on your website."

Another popular trend that grew throughout 2010 was the emergence of apps. This was largely due to the growth in the smart phone market, and the realization publishers had on the need to develop apps for new audience relationships.

Mequoda Summits discuss change

One of the best things about Mequoda Summits is the value laid out by publishers who have seen change affect the industry.

In the video clip, Don discusses how magazine publishers used to look at email and web as separate entities. They collected email content and put it in an archive, but it was rarely indexed or tagged, therefore being worthless to searchers.

It's an example of one of the many changes publishers have dealt with to better develop their content strategy. Today, successful online publishers cannot neglect their content in the same manner.

This is why Mequoda Systems are the centerpiece for reposting everything you send out in email.


View Blog Post & Leave a Comment


Featured Product

Mequoda Summit Boston 2011

Learn first-hand the profitable strategies and techniques of today's most successful online content marketers.

Register today >>>

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>


Mequoda Summit Boston 2011

Mequoda Summit East 2011

When: September 13 - 16, 2011

Where: The Conference Center at Waltham Woods, Waltham, MA

Register today >>>


  • 9/27: SEO Basics

More free white papers >>>

About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit

Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to WCIDV2:3A9FC9FE7F8C3C39AF378380CFAACCABCE184D727EB51242

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.


No comments:

Post a Comment