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Tuesday, August 23, 2011

Mequoda Daily: How to Produce High-Quality Videos Effectively

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Mequoda Daily
Mequoda Daily
August 23, 2011

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video

In yesterday's Mequoda Daily, we discussed some of the gear people are using to create high-quality video content. The best thing about this equipment is that most of it is very affordable. These days, you can get a video camera for under $100, something that was unheard of 10 years ago.

Technology is a major reason the popularity and prevalence of video content has escalated as much as it has.

In addition to independent video cameras, smart phones can be used to effectively record video content.

Patrick Hughes, New Media Producer at Mequoda Group recently told me about the process for recording high-quality video content on my iPhone. Here are the tips he gave me:

-For recording with an iPhone 4, an OWLE Bubo is a great product to incorporate into the mix. The OWLE Bubo is a sturdy aluminum camera mount for steadying your iPhone while recording.

-The OWLE Bubo comes equipped with a 37mm macro lens and allows for other additions for recording, like lights, tripods or other lenses.

-Record on your iPhone 4 in Airplane Mode.

-iRip, for Mac and PC, is software that allows you to transfer video content from your iPhone to your computer.

-A Glif Mount is a "small, simple and elegant" tripod mount and stand for the iPhone 4. This device will help you capture clear video content.

Register by 10 am ET to attend our Web Video 101 for Publishers live webinar. During this 90-minute program you will learn how to refine your web video strategy to boost traffic and increase conversions.

Patrick has a wealth of knowledge on producing video and using the content for marketing needs.

As an introduction to Patrick's approach to sharing content, take a look at these video articles he produced for the Mequoda Daily using ScreenFlow and a Yeti USB microphone from Blue.

-Using Advanced Twitter Search for Audience Development

-YouTube Keyword Tool - Not Quite Ready

Web Video 101 for Publishers - Producing, Publishing and Marketing Your Online Videos

There's no denying the power and popularity of online video content. If you aren't producing online video currently, ask yourself if it can benefit you by pleasing your audience. If so, and it's fair to say online video will be a positive addition to your online content, you need to attend today's webinar Web Video 101 for Publishers. This 90-minute program will include:

-Ways publishers have been successful (and unsuccessful) with video strategies.

-An in-depth tutorial on YouTube's parts and how to use them effectively.

-How to create videos people will want to watch.

-SEO strategies for online video content.

-How to record video content with an iPhone.

-Equipment options for recording and editing video content.

This live webinar is for anyone that sees the value in online video content. From editors and marketers to managers and CEOs, the information packed into this program will help anyone step up their content creation and distribution by bringing it to life with the power of video. Register now.

Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should have received an email invitation from Kim Mateus ( last week. If you did not receive this email, please call (866) 713-1005 or email


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About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

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