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Tuesday, September 13, 2011

Mequoda Daily: How Your Target Audience Uses Search Engines

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Mequoda Daily
Mequoda Daily
September 13, 2011

Demographics for search engine users from Pew Internet Project

In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO. Yesterday, we talked about how to size up your SEO competition.

Yesterday's article detailed eight steps that are completely necessary to understand in the SEO process. There is very little chance to compete for high search engine rankings if you don't follow these eight steps.

However, there is always more to learn and practice associated with SEO.

For instance, making your content sound as natural as possible is also an ongoing task that SEO writers face.

Other times, search engine optimizers need to know what their content focus should be. In addition to keyword research, they look for information on people that consume their content and purchase their products.

If you fall into this category, I have included statistics below from Pew Research Center's Internet & American Life Project that will help you get a better idea of who is using search engines.

Demographics of search engine users

This graph from Pew Internet Project has an array of informative data, including gender, ethnicity, age, education and household income.

Want to learn how to reach your audience better and increase more visibility in search engines? Join us for our SEO Basics webinar on September 27th.

Now that you've seen the statistics, apply them to your SEO process to streamline your content while attracting the best possible search engine users.

Do you need some help with the basics of SEO before you start on this project of better targeting through search engine optimization?

Do you want to know how to create articles that get found online?

More importantly, do you want to experience more website traffic and conversions?

If so, join us for SEO Basics: Creating Website Posts that Get Found on September 27th at 12:30 pm ET. This live 90-minute webinar will walk you through the process of SEO so you will know exactly what should be optimized.

In addition to the article components you must optimize, you need to understand the competition you face within search engines, keyword density and the process for developing "Blockbuster SEO Posts".

A Blockbuster SEO Post is heavily researched to find places in the market that you can immediately attack to rank well and gain more traffic. A true Blockbuster SEO Post will bring you thousands of unique visitors a year.

However, knowing the process of creating Blockbuster SEO Posts allows you the chance to focus on other relevant keyword phrases with lower traffic levels too. Either way you look at it, Blockbuster SEO Posts will help you bring a lot more traffic to your website over a course of a few months.

If you want to increase visibility on Google, bring in more website traffic and get more conversions, register now for our SEO Basics: Creating Website Posts that Get Found webinar.

Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus ( one week before the webinar. If you do not receive this email, please call (866) 713-1005 or email


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The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

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