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Mequoda Daily: How to Choose the Right Landing Page Testing Method

In This Issue: Mequoda Daily

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Mequoda Daily
 
Mequoda Daily
August 2, 2011
 

During today's live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests

In the Mequoda Daily yesterday, we showed an example of how a few simple changes to a landing page can increase the conversion rate by 20.2%.

Who wouldn't want an increased conversion rate of 20.2%? That means a bigger audience of more than 20% - which could possibly lead to more revenue generation.

The best part about some landing page tests, is that they can focus on simple landing page components that don't necessarily require a lot of time dedication or man power to execute on.

What landing page test is right for you?

According to MarketingSherpa, 68.2% of marketers saw an increase in conversion rate when they changed their landing page depending on search terms and offers.

If you're engaging in content marketing through publishing content consistently, and you aren't part of that 68.2%, then you need to give landing page tests a try.

If you are like the majority of content marketers who haven't attempted landing page tests, it's time to ask yourself why you haven't.

Is it because you don't have the time or resources? Or is it because you don't know what types of components to test on your landing pages?

If it's the first reason, we can show you simple landing page tests that can make a big difference...if it's the latter reason, you can learn what to test and how to execute the landing page tests when you attend our live 90-minute Landing Page Testing & Optimization webinar today at 12:30 pm ET.


It is time to learn that simple landing page tests can make a big difference. Join us today for our live Landing Page Testing & Optimization webinar. Register by 11 am ET to reserve your place at this interative 90-minute program.


Choosing the right landing page test

Do you want to test the steps in a shopping cart, your lead conversion process or major layout design changes? If so, an A/B test is what you should execute on.

If you want to test headlines, images, call-to-actions and the length of your copy, then a multi-variate is the best landing page test to use.

For instructions on running both of these landing page test types, register for today's live 90-minute webinar now.

Reasons why you should attend today's program on landing page testing

During the live 90-minute Landing Page Testing & Optimization webinar you will learn:

-Four simple landing page tests to avoid

-The landing page testing roadmap

-The components, pros and cons of multi-variate and A/B tests

-Frequently asked questions about multi-variate and online testing

-How to perform A/B registration layout tests

-How to use landing pages as a sequence

-How to use articles as landing pages

-How to optimize free trials and online subscription paths

The speaker for today's live webinar

If you want to learn about landing page testing, who better to learn from than a seasoned professional?

Rafael Cardoso, the Senior Online Marketing Manager at Business and Legal Resources will be the featured speaker of today's Landing Page Testing & Optimization webinar.

The presenter has implemented, executed and analyzed tests on a regular basis, and is well versed with online multi-channel marketing.

Everyone associated with building and designing webpages, and creating copy for landing pages should attend this webinar to discover how to improve the conversion rate of your website while building a bigger, more dedicated audience.

Now is your last chance to register for today's Landing Page Testing & Optimization webinar.

We look forward to your participation during this interactive webinar!


Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should've received an email invitation from Kim Mateus (messenger@webex.com) last week. If you did not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.


 

View Blog Post & Leave a Comment

[-503.623013-]

Featured Product

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

 

 

UPCOMING WEBINARS
TOP 5 COMPLIMENTARY WHITE PAPERS

More free white papers >>>


CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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In This Issue: Mequoda Daily

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Mequoda Daily
 
Mequoda Daily
August 1, 2011

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email subscribers?

Chances are if you're a content marketer, online publisher or author, you use this audience development strategy.

At Mequoda Daily, we allow all our landing pages to act as conversion pages through the use of OFIEs (order form in editorial), OFINs (order form in navigation), floaters and inline text ads.

We use the term 'rapid conversion landing page' to classify our landing pages, as they can quickly convert casual visitors into email subscribers with one requirement: a valid email address.

Since many online publishers do use conversion architecture within their landing pages, I want to present an example of how some landing pages have been made more efficient by testing a few different designs to yield the highest converting option.

Clearing the clutter on a registration page with an A/B test

How would you consider your registration page? Is it simple and easy to understand? Or is it cluttered?

Let's imagine your registration page looks like the above image. You have all the information your audience needs to sign up, but the page may be a bit busy to the visitor.

Busy, cluttered pages, although they may hold a lot of information, should be avoided on landing pages specifically designed to obtain conversions. If you do not avoid this, potential audience members may be overwhelmed or confused by all of the information, and leave without taking action.

For the webpage included above, the conversion rate was 66%. Many would be happy with this number, but the professionals at HR Daily Advisor wanted to test this landing page to see if they could increase this number.


Could your conversion rates be better? Learn what to measure on your landing pages, and how you will profit from landing page testing results when you attend our live Landing Page Testing & Optimization webinar on August 2nd. Register now.


Two changes can make a difference

After testing multiple changes, HR Daily Advisor came to a landing page design that had a conversion rate increase of 20.2%, for a total conversion rate of 80.2%.

This conversion rate increase of 20.2% was achieved by making only two changes:

-The run of site (ROS) navigation was removed

-The page was transformed into a pure registration page

Both of these changes helped remove the clutter from this conversion landing page. Instead of entering the page and seeing a banner advertisement with links, copy and images in both the right and left navigations, the page was simplified to have the free report be the primary content. The associated image is in the middle of the page and the registration fields are to the left of it. Below the registration info and image there is information on HR Daily Advisor and the content they provide.

Isn't it wonderful to see how simplifying landing pages can have such a drastic improvement on conversion rates? This example shows how a few, minor changes may help you improve your conversion rate greatly.

The complete process for testing and optimizing landing pages

While covering the topic of landing page testing and optimization over the last few weeks, I've stated multiple times that simple changes can yield significant results.

If you want to learn how to perform A/B and multi-variate tests, specific website components to test and examples of the results you can achieve by performing landing page tests, join us tomorrow for our Landing Page Testing & Optimization live webinar.


Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should've received an email invitation from Kim Mateus (messenger@webex.com) last week. If you did not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.


 

View Blog Post & Leave a Comment

[-503.623013-]

Featured Product

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

 

 

UPCOMING WEBINARS
TOP 5 COMPLIMENTARY WHITE PAPERS

More free white papers >>>


CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C39D719300F147A47076EBE715FBD7EECD2

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
www.mequoda.com
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.