| About Mequoda Daily | The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.
For more information, visit http://daily.mequoda.com. |  |
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 | | A collection of free reports that will help your audience development efforts How quickly is your audience growing? Have you been ramping up your audience development efforts at all? Earlier this week I wrote an article discussing a major rule of content marketing that shouldn't be broken. This rule is to always provide quality content and never mislead your audience by providing poor content disguised as advertisements for your products. Presenting misleading and poor quality content has been referred to as spamducation, where you're basically spamming potential audience members by inadequately educating them on topics of interest. The real problem with providing poor or misleading information is that it won't help your company in any way. Your reputation will not improve and you won't garner new paying customers. Let's face it, content consumers are savvier than most customers...and now that content marketing is the norm within the content industry, potential audience members will not blindly spend or fall victim to the consumption of poor content. Personally, I'm thankful for it. The expectation of high-quality content forces all content producers and publishers to stay at the top of their game. This action will help create an online community of the highest caliber content. If you want examples of high quality content that provides information on topics relevant to online publishing and content marketing, download one, or all, of these free reports. Free reports filled with educational content Content Marketing Strategy 2011 - The seven principles of a successful content marketing strategy have taken over the online content industry. If you are a content publisher or producer and aren't familiar with this strategy, you need to start adopting now. The SEO Copywriting Handbook - As Don Nicholas has stated before, the future belongs to copywriters trained in SEO. In this free report you will discover tips for SEO copywriting that will lead to stronger SEO campaigns and higher page ranks in Google. Million Dollar Landing Page Templates - Discover best practices that all the most successful landing pages have in common. In addition to a list of best practice guidelines and case studies, you will receive two free downloadable land page templates that can be customized for your website. Building Subscription Websites - Subscription websites are increasingly valuable in today's digital landscape as mobile devices and tablet sales soar. Discover nine subscription website models that can help you design the subscription website right for your content. The 17 Best Email Subject Lines - The email subject line types detailed in this free report have been proven to boost average email open rates by 50 percent or more. Due to this increase in open rate, the overall value of your email campaigns will increase as well. These five free reports are filled with high quality content that our readers have told us they've enjoyed. If you don't have these free reports already, take a minute and download them now. They will all help in developing a stronger online business. Are you already familiar with these free reports? We'd love to hear your thoughts on each on them in their respective comments section. | | BEST-SELLING WEBINARS ON CD | | | | | | | About Mequoda Daily | The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.
For more information, visit http://daily.mequoda.com. | |
[-503.234843-]  | Subscription Administration | You are receiving this email because you are subscribed to the Mequoda Spotlight. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Spotlight. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C395B5BDE63FF511302480E5789690A1600 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Need to contact us? Contact us by email. Mequoda Group, LLC
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| In This Issue: | Mequoda Daily | |  |  | | | Roundtable sessions are always unique, and can deliver unexpected value In yesterday's Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I've come to use over the years. At the Online Editor's Roundtable at this September's Mequoda Summit East 2011, we will set off to answer the most pressing questions our editorial staffs face. In addition to the attendees who participate, we've invited Bryan Welch - one of the most articulate and forward-thinking editors I know. Bryan is the Publisher and Editorial Director of Ogden Publications, Inc. He will also be keynoting our Managing Digital Transformation presentation. To address changes in technology, Patrick Hughes, Mequoda's New Media Specialist, will also be in attendance for this roundtable. To prepare for the Online Editor's Roundtable, here's a look at some common questions that have been asked in the past. Three questions asked during past editorial roundtables How many times and how many ways can I reuse my content? Is there an order in which content should be released - similar to the way movie studios run their releases? Is there a set of formulas for how content gets used over time?
Learn from experienced editors and editorial directors when you attend the Online Editor's Roundtable at the Mequoda Summit East 2011. Come prepared with your most pressing editorial questions and receive insight from the best in online publishing.
We often address questions related specifically to product sales. For instance, in the past we've discussed how long guidebooks should be. To provide a sufficient answer, the Mequoda clients in the room would likely share the length of their guidebooks and discuss the successes they've had using these product lengths. From this conversation we could arrive at an average desired length over a broad subject matter. If a publisher then wanted to stray from this length, they would need a good reason. For someone asking about ways to provide content, there are always new resources emerging. Not all of these will be viable sources of revenue, but since the Mequoda Research Team and other Mequoda clients take the time to investigate possibilities, we typically have options to share. For instance, Kindle on Demand is just one popular and commonly used product format for publishing digital editions. Discover timeliness and relevance at the Online Editor's Roundtable I am involved in roundtables at least every six months, and I facilitate for other organizations sporadically. One additional commonality of roundtables is that the answers are changing for online publishers. Questions and answers I heard five years ago aren't the ones I hear today, which isn't really surprising as this is the nature of our industry. If you haven't signed up for the Mequoda Summit East 2011 already, do so now. If you have signed up, start thinking about which roundtable, the Online Editor's Roundtable or the Audience Development Roundtable, you want to attend since they will take place at the same time. In the past, companies have decided to bring multiple people so both roundtables could be attended. Afterwards, they compared notes to stay as closely aligned with the content as possible. View Blog Post & Leave a Comment [-503.623013-] | Featured Product | 
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Mequoda Summit East 2011 When: September 13 - 16, 2011 Where: The Conference Center at Waltham Woods, Waltham, MA Register today >>> | | | | | About Mequoda Daily | The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.
For more information, visit http://daily.mequoda.com. | |
 | Subscription Administration | You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C395CA184C31ED69F65214A3FFF64CD1253 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Need to contact us? Contact us by email. Mequoda Group, LLC
www.mequoda.com
77 Main Street
Hopkinton, MA 01748
(866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.
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