Mequoda Daily: 5 Best Practices for Using Web Videos on YouTube

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August 15, 2011 5 Best Practices for Using Web Videos on YouTube By Chris Sturk Utilizing these tips will help your video strategy on YouTube Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online. This year has already seen a record number of video watchers, as nearly 179 million people watched online video content in June alone. Publishers with a slew of content are starting to get it; people online enjoy video content, so if you want to reach these new audiences, it's necessary to offer some form of video content. In an article published last Monday at the Mequoda Daily, I discussed seven types of videos that are being used by online businesses. Now it's time to compile a list of best practices for online video. These best practices all stem from the notion that you will be putting your content on YouTube. For any content marketer or online publisher who isn't uploading content to YouTube, I must ask "why?" Not uploading video content to YouTube is like writing content without search engine optimization in mind; it greatly detracts from the amount of eyes exposed to your content organically. If you're going to take the time to produce, record, edit and distribute video content, you need to take the necessary steps and put the content onto YouTube, the world's premier video search engine. Without further adieu, let's get into some best practices for uploading video content onto YouTube. Five YouTube Best Practices #1. Keyword Rich Titles. Just like written search engine optimization, if you add keywords into your titles, you will have an easier chance of being found when users are searching the related terms. #2. Use Keywords in Tags. As you likely do in your blogs, YouTube allows you to add tags. When doing so, enter all the keywords relevant to your video content. Are you producing engaging web videos? Would you like tips and strategies from an expert? Join us on August 23rd for our Web Video 101 for Publishers webinar and discover how to increase traffic and conversions with web video content. #3. Always include links back to relevant articles and content. This strategy helps bring your audience members more content, and can show that you produce content for multiple platforms. For instance, let's say you created a how-to video on landing page optimization. You could add in links back to your blog, which is filled with articles on best practices for landing page optimization. You could also link directly to free reports you have on the subject, so that your audience members can get more information, and you can receive the interested person's email address for future correspondence. #4. Use YouTube's annotations feature. As YouTube puts it, YouTube Annotations is a "way for you to add interactive commentary to your videos". According to its website, YouTube Annotations can be used to: -Add background information about the video -Create stories with multiple possibilities where the user chooses the next scene -Link to additional related YouTube videos, channels or search results within a video #5. Check your stats. Like all online analytics, you will want to see how your content is performing. If one video is experiencing a lot more attention and driving more traffic back to your website, you will want to focus on creating similar videos more often. Are you utilizing these best practices for YouTube? Or are you further behind in using video to market than you had originally thought? If that's the case, join Patrick Hughes, Mequoda Group's New Media Producer, for our Web Video 101 for Publishers webinar on August 23rd. During this live 90-minute program, you will learn the types of video formats that work the best for publishers, the best equipment that won't break your budget and best practices for creating and tracking video content. Learn more now. Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus (messenger@webex.com) this week. If you do not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar     UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing Lists SEO Copywriting Handbook More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Saturday, August 13, 2011 Mequoda Daily's Week In Review: 8/08/2011 - 8/12/2011 Catch up on the week's best articles from Mequoda Daily! Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C39694692446710B18D389F21266A332E5C Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved. August 13, 2011   The Mequoda Summit East 2011 is only a month away. Register now before all early bird pricing options expire. Featured Articles How We Increased Conversion Rate By More Than 30% This featured article discusses radical changes to our RCLPs that have yielded an increase in conversion rate by 32% over the last three months. Mequoda System Metrics This featured article discusses how although all Mequoda Systems have certain commonalities, revenue models often vary. This Week's Email Articles 7 Types of Web Videos that Work for Businesses 3 Amazing Facts About Web Video Audience Development and Revenue Generation Discussed at Mequoda Summits Discover how to become a leader in online publishing through an array of panel sessions, skill-building workshops, keynote presentations and networking opportunities, at the Mequoda Summit East 2011, September 13-16th, 2011. Take advantage of the our reduced prices now. This Week's Blog Posts from Mequoda Writers How to Get More Blog Comments: 8 Big Ideas How to Use Testimonials to Enhance Landing Page Templates Where to Find Free Images for Blog Posts Ads on Tablets More Effective Than Ads on eReaders The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles Interweave Launches FlockShop for Artists and Crafters Recent Facebook News Feed Updates Worth Mentioning Mission-Driven Publishers Aim to Raise Money for Deserving Children Top Magazine Brands Share Similar Social Media Strategies Experience actionable ways to grow your content-driven online business through skill-building workshops, keynote presentations and networking opportunities when you attend the Mequoda Summit East 2011 in the Boston area. Take a look at the agenda and register now. This Week's SIPAlert Daily Posts SIPA Member Profile: Konzak is Strong Force at Gale 'Tag' Isn't a Game Anymore to These Folks Take More Short Trips and Be Active, Study Says Communicate Better Within Your Own Company Learn first-hand the profitable strategies and techniques of today's most successful online content marketers and publishers at the Mequoda Summit East 2011. Register now before availability is gone. Featured Product Learn first-hand the profitable strategies and techniques of today's most successful online content marketers. Register today >>>   FEATURED PRODUCT Mequoda Summit East 2011 When: September 13 - 16, 2011 Where: The Conference Center at Waltham Woods, Waltham, MA Register today >>> UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing List SEO Copywriting Handbook More free white papers >>> CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Friday, August 12, 2011 Mequoda Daily: How We Increased Conversion Rate By More Than 30% Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily Week In Review. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from our Week in Review list. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C39BA2282A3F20C3EFB0021D0FBA803F5EB Did a friend send this to you? Sign up for our newsletter and recieve a special report—Seven Online Publishing Secrets—at no cost to you. Forward this email to a friend Unsubscribe from Mequoda Daily Week in Review Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved. August 12, 2011 How We Increased Conversion Rate By More Than 30% This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community. The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid conversion landing pages, all thanks to a radical change to the template. We have always taken a hardcore direct response approach to the design of the RCLP. Meaning, there were no distractions on the page. Visitors couldn't navigate to other areas of the site, they couldn't leave a comment - the only thing a visitor could do was provide their email address in order to access the report. In May, we decided to change the format of the RCLPs and have the RCLP look and function much more like a post. Comments are now enabled, helping facilitate conversations about our free reports and encourage inbound links. Also, logged-in users are now able to read the full contents of each RCLP. In the old format, links to RCLPs for logged-in users would redirect to the Thank You Download page. The idea for this test came from data released by SEOmoz earlier in the year, discussing how Google's algorithm appears to be rewarding sites with social signals, which include comments from audience members. Conclusions of the test After adding the comments section to all our rapid conversion landing pages we've seen a 32% increase in overall net conversion rate across all our RCLPs. This data compares the overall net conversion rate of all RCLPs from February through April (pre change) with the overall net conversion rate on all RCLPs from May through July (post change). Why comments are valuable on RCLPs The interaction on RCLPs keeps the page freshly updated, which is something Google rewards with higher page rankings in relevant search results. Higher results often means more searchers seeing your page, depending on its search result position. Positive comments are great testimonials, which other visitors will see. The more you receive from your audience, the better chance at converting you'll have. If you have the capabilities of allowing comments on your rapid conversion landing pages, we'd recommend giving it a try. Monitor the conversion rate over a span of several months and see how it performs. Also, make sure your landing page template is set up so comments can be entered by logged-out members too. In the spirit of this new data, we'd like to invite you to leave comments on our RCLPs after you've read the associated free report. Let us know what you think of the content. If you have any questions after reading the free report, please don't hesitate to ask in the comments section. Win an iPod Shuffle Any Mequoda Daily reader who leaves a comment on an RCLP between today August 12th and August 26th, will be entered in a drawing to win a free iPod shuffle. People who leave comments and share the link to the RCLP with friends, colleagues or family members, will be entered multiple times.     UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics BEST-SELLING WEBINARS ON CD Internet Advertising Basics SEO Campaign Management 2010 Twitter for Publishers Audio Conferences and Webinars Email Subject Line Smackdown TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Increasing Website Traffic & Building Email Marketing Lists Email Design Best Practices Content Marketing Strategy 2011 SEO Copywriting Handbook More free white papers >>>   CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Thursday, August 11, 2011 Mequoda Daily: Audience Development and Revenue Generation Discussed at Mequoda Summits Subscription Administration You are receiving this email because you are subscribed to the Mequoda Spotlight. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Spotlight. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C3948B8A45B57A6DA8535F72548C9D2EB15 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from Mequoda Spotlight Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved. In This Issue: Mequoda Daily Audience Development: Audience Development and Revenue Generation Discussed at Mequoda Summits Discover the balance to properly run your online business Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe August 11, 2011   Audience Development and Revenue Generation Discussed at Mequoda Summits By Don Nicholas Discover the balance to properly run your online business We take pride in the balance that is found at each Mequoda Summit. There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share. Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation. For instance, the sponsorship side may deal with sponsorship revenue, impressions, listings or exclusive real estate deals. The commerce side may consist of an array of products, like magazines, books and live events. Audience development is a homogeneous set of skills that all Mequoda System publishers need to build traffic and increase conversions. Discover proven strategies for increasing website traffic, building your audience and generating more conversions when you attend the Mequoda Summit East 2011. Reserve your place at the Mequoda Summit East 2011 now as seats are filling up. Discover a massively diverse set of strategies deployed to figure out how to operate effectively I recently chatted with Stuart Hochwert, a new Mequoda Gold Member. Stuart and I discussed the dimension of time being necessary to finding a revenue model that works. As a publishing veteran, Stuart recently launched his third online publishing business using Mequoda practices and has seen his revenue model evolve over a period of five or so years in each case. In a nutshell, the evolution breaks down as follows... When you're new, your brand is unknown, your audience is small and you typically start off by selling either sponsorships where the size of the audience is not clear, or where transactions - clicks, leads, etc - are limited by the size of the audience. However, in this instance, you're not prevented from playing in the market. From this starting point, each business has evolved into selling branded products. From there, Stuart works to get his audience big enough to pay for the cost of making books and periodicals while amortizing that cost over a larger audience. He has gotten to this place by always starting off selling other people's products. I'm sure I'm not giving Stuart's explanation justice. If you find him in a roundtable or session at the Mequoda Summit East 2011, ask him how he's working on evolving his revenue strategy over time. Stuart describes this time-based strategy better than anyone I know.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Learn first-hand the profitable strategies and techniques of today's most successful online content marketers. Register today >>> Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Mequoda Summit East 2011 When: September 13 - 16, 2011 Where: The Conference Center at Waltham Woods, Waltham, MA Register today >>>   UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Increasing Website Traffic & Building Email Marketing Lists Building Subscription Websites Content Marketing Strategy 2011 SEO Copywriting Handbook More free white papers >>> CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. 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