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Mequoda Daily: Why You Should Refine Your Web Video Strategy

In This Issue: Mequoda Daily New Media Trends: Why You Should Refine Your Web Video Strategy These focal points will help you execute the most beneficial web video strategy Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

August 16, 2011   Why You Should Refine Your Web Video Strategy By Chris Sturk These focal points will help you execute the most beneficial web video strategy I don't want to alarm online publishers or content marketers who aren't utilizing video content...but it's worth mentioning that incorporating a web video strategy may have major impacts for your business. It may seem intimidating, but refining a web video strategy isn't as hard as it may first appear. In yesterday's Mequoda Daily, we discussed five best practices for putting your video content onto YouTube, the world's second most popular search engine, which just so happens to be solely focused on video content. Imagine that...a search engine solely dedicated to video content is the second most popular in the world. The most popular search engine is Google, which owns YouTube and openly adds video content from YouTube into its normal search results. That notion in itself is a good enough reason to start offering video content to the online community. A second reason lies in the popularity behind emerging technologies. Recent data from GfK MRI Starch Advertising Research reported that tablet ads are more interactive, attention-grabbing and engaging than both eReader ads and print ads in magazines. Tablet owners reporting watching videos associated with the ads, accessing websites associated with the content and viewing multiple pages. Tablets can utilize video advertisements, educational videos and entertainment videos. Incorporating videos onto websites and bringing them to audiences through tablets can lead to more content consumption and the likelihood of creating more engagement and interaction. For a web strategy that includes how to produce and market video content, join us for Web Video Strategy 101 for Publishers on August 23rd. How to refine your web video strategy To begin, consider what types of video types you will create. Will it be video advertisements or sales letter content? Will you create entertaining videos that can be shared on social networks? What about how-to videos? For more suggestions, take a look at some other video types online business are using in their web video strategy. Then, figure out where to place our video content. YouTube is an obvious location. Will you also place them on your website and within content that is viewed on tablets? Social networks are another great place to distribute video content. After you have an idea what your videos will be about and where you can house them, it's important to figure out what video equipment you can afford within your budget. There are plenty of options, depending on what you can spend. I personally own the Kodac Zi8 and love it. The video camera is portable, shoots in HD and can utilize an external microphone for better audio quality. Remember, even if you are shooting high-quality video, clear audio is a necessary. Audiences are not very excited about poor audio quality. Finally, you need to familiarize yourself with best practices that video producers are using online to increase website traffic and conversions. Web Video 101 for Publishers If you are not a video producer already marketing video content successfully, then you need to join us on August 23rd for our Web Video 101 for Publishers webinar. Patrick Hughes, Mequoda Group's New Media Producer will be the featured speaker during this live 90-minute webinar. Patrick is a professional video producer by trade and has extensive marketing skills. This presentation was given live during the last Mequoda Summit and received rave reviews. During the webinar, all aspects that need to be addressed while refining your web video strategy will be discussed. You will learn more about video types online businesses are using, best practices for creating and marketing videos and suggestions on the best equipment for your budget. Register now for Web Video 101 for Publishers and discover how to produce, publish and market online videos. Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus (messenger@webex.com) this week. If you do not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar     UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing Lists SEO Copywriting Handbook More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Monday, August 15, 2011 Mequoda Daily: 5 Best Practices for Using Web Videos on YouTube Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C393FA62A9048FF553E4051F921DFA81BA7 Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved. In This Issue: Mequoda Daily New Media Trends: 5 Best Practices for Using Web Videos on YouTube Utilizing these tips will help your video strategy on YouTube Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe August 15, 2011 5 Best Practices for Using Web Videos on YouTube By Chris Sturk Utilizing these tips will help your video strategy on YouTube Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online. This year has already seen a record number of video watchers, as nearly 179 million people watched online video content in June alone. Publishers with a slew of content are starting to get it; people online enjoy video content, so if you want to reach these new audiences, it's necessary to offer some form of video content. In an article published last Monday at the Mequoda Daily, I discussed seven types of videos that are being used by online businesses. Now it's time to compile a list of best practices for online video. These best practices all stem from the notion that you will be putting your content on YouTube. For any content marketer or online publisher who isn't uploading content to YouTube, I must ask "why?" Not uploading video content to YouTube is like writing content without search engine optimization in mind; it greatly detracts from the amount of eyes exposed to your content organically. If you're going to take the time to produce, record, edit and distribute video content, you need to take the necessary steps and put the content onto YouTube, the world's premier video search engine. Without further adieu, let's get into some best practices for uploading video content onto YouTube. Five YouTube Best Practices #1. Keyword Rich Titles. Just like written search engine optimization, if you add keywords into your titles, you will have an easier chance of being found when users are searching the related terms. #2. Use Keywords in Tags. As you likely do in your blogs, YouTube allows you to add tags. When doing so, enter all the keywords relevant to your video content. Are you producing engaging web videos? Would you like tips and strategies from an expert? Join us on August 23rd for our Web Video 101 for Publishers webinar and discover how to increase traffic and conversions with web video content. #3. Always include links back to relevant articles and content. This strategy helps bring your audience members more content, and can show that you produce content for multiple platforms. For instance, let's say you created a how-to video on landing page optimization. You could add in links back to your blog, which is filled with articles on best practices for landing page optimization. You could also link directly to free reports you have on the subject, so that your audience members can get more information, and you can receive the interested person's email address for future correspondence. #4. Use YouTube's annotations feature. As YouTube puts it, YouTube Annotations is a "way for you to add interactive commentary to your videos". According to its website, YouTube Annotations can be used to: -Add background information about the video -Create stories with multiple possibilities where the user chooses the next scene -Link to additional related YouTube videos, channels or search results within a video #5. Check your stats. Like all online analytics, you will want to see how your content is performing. If one video is experiencing a lot more attention and driving more traffic back to your website, you will want to focus on creating similar videos more often. Are you utilizing these best practices for YouTube? Or are you further behind in using video to market than you had originally thought? If that's the case, join Patrick Hughes, Mequoda Group's New Media Producer, for our Web Video 101 for Publishers webinar on August 23rd. During this live 90-minute program, you will learn the types of video formats that work the best for publishers, the best equipment that won't break your budget and best practices for creating and tracking video content. Learn more now. Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus (messenger@webex.com) this week. If you do not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar     UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing Lists SEO Copywriting Handbook More free white papers >>> CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Saturday, August 13, 2011 Mequoda Daily's Week In Review: 8/08/2011 - 8/12/2011 Catch up on the week's best articles from Mequoda Daily! Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter. This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C39694692446710B18D389F21266A332E5C Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you. Forward this email to a friend Unsubscribe from the Mequoda Daily email newsletter Manage your email preferences Send feedback to the Editor Need to contact us? Contact us by email. Mequoda Group, LLC www.mequoda.com 77 Main Street Hopkinton, MA 01748 (866) 713-1005 We value your privacy and will not rent your email address to anyone. View our privacy policy. Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved. August 13, 2011   The Mequoda Summit East 2011 is only a month away. Register now before all early bird pricing options expire. Featured Articles How We Increased Conversion Rate By More Than 30% This featured article discusses radical changes to our RCLPs that have yielded an increase in conversion rate by 32% over the last three months. Mequoda System Metrics This featured article discusses how although all Mequoda Systems have certain commonalities, revenue models often vary. This Week's Email Articles 7 Types of Web Videos that Work for Businesses 3 Amazing Facts About Web Video Audience Development and Revenue Generation Discussed at Mequoda Summits Discover how to become a leader in online publishing through an array of panel sessions, skill-building workshops, keynote presentations and networking opportunities, at the Mequoda Summit East 2011, September 13-16th, 2011. Take advantage of the our reduced prices now. This Week's Blog Posts from Mequoda Writers How to Get More Blog Comments: 8 Big Ideas How to Use Testimonials to Enhance Landing Page Templates Where to Find Free Images for Blog Posts Ads on Tablets More Effective Than Ads on eReaders The Art of Link-Dropping: 3 Ways to Boost SEO and Get More Inbound Links to Articles Interweave Launches FlockShop for Artists and Crafters Recent Facebook News Feed Updates Worth Mentioning Mission-Driven Publishers Aim to Raise Money for Deserving Children Top Magazine Brands Share Similar Social Media Strategies Experience actionable ways to grow your content-driven online business through skill-building workshops, keynote presentations and networking opportunities when you attend the Mequoda Summit East 2011 in the Boston area. Take a look at the agenda and register now. This Week's SIPAlert Daily Posts SIPA Member Profile: Konzak is Strong Force at Gale 'Tag' Isn't a Game Anymore to These Folks Take More Short Trips and Be Active, Study Says Communicate Better Within Your Own Company Learn first-hand the profitable strategies and techniques of today's most successful online content marketers and publishers at the Mequoda Summit East 2011. Register now before availability is gone. Featured Product Learn first-hand the profitable strategies and techniques of today's most successful online content marketers. Register today >>>   FEATURED PRODUCT Mequoda Summit East 2011 When: September 13 - 16, 2011 Where: The Conference Center at Waltham Woods, Waltham, MA Register today >>> UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing List SEO Copywriting Handbook More free white papers >>> CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. 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