Mequoda Daily: New Consulting Options

In This Issue: Mequoda Daily Content Marketing: New Consulting Options Technology powers change in Gold Member service options Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

August 17, 2011   New Consulting Options By Don Nicholas Technology powers change in Gold Member service options For more than two decades, I've based all my consulting relationships on a face-to-face meeting schedule. I learned the model from my mentor, John Klingel. The idea was pretty simple; for each client, I would establish a regular face-to-face full-day meeting schedule as the basis of the relationship. Some clients would meet with me quarterly, some bi-monthly, and some for a full day every month. As my clients were scattered all over the US and Europe, I needed to meet with them for a full day to justify traveling to see them. Technology, specifically WebEx technology, has changed that forever. Over the past 18 months, almost all my consulting relationships have changed. Instead of a face-to-face meeting schedule, they are now based on a two-hour WebEx meeting schedule. While I do miss the face-to-face interaction, the program is far more efficient. I no longer need to amortize travel time into my rates. Perhaps more importantly, my clients can meet with me much more frequently, often spending less money. After all, a significant portion of the expense for face-to-face meetings went to airline tickets, hotel bills, and rental cars. Now, every nickel my clients spend with me goes towards the time we use to discuss their business issues. The opportunity to help more publishers After restructuring all my existing consulting relationships, I now find myself in a position to take on more clients. The time I formerly spent traveling, I can now spend helping others. Based on these new WebEx meeting schedules, it appears that I can increase the number of clients I work with from 20 to 30. We are offering clients three meeting schedule options: quarterly, bimonthly or monthly. The quarterly option costs just $300 per month, and includes a two-hour quarterly consulting meeting with me, plus all the core Mequoda Gold Membership Benefits (webinar access, WordPress software plug-ins, discounts on all Mequoda services and live events, and a seat on the Mequoda Advisory Board). Learn from Don Nicholas, the Mequoda Research Team and a slew of successful publishers when you attend the Mequoda Summit East 2011, September 13-16th. Old dog learns new tricks While I resisted making this change initially, my partners insisted. After 18 months, I can't imagine going back to a system that was based solely on face-to-face meetings. It's clear to me now, that being available to my clients more frequently and when they need me the most, simply works better for them. For those who need it, we can still set full-day meetings as required. The spring and fall Mequoda Summit sessions and social events provide plenty of face time for my clients and me (many of whom are also close friends). The Summit also provides the added benefit of working with multiple clients in sessions and roundtable formats. I now look forward to each Summit more than ever. Each client Gold Membership Program is unique. Most include our Keyword Support Option, which provides my clients and me with the Google Visibility Reporting we need to drive their organic audience development program. Many also include a Software Support Option that puts one of our Systems Directors on retainer to the client to provide technical support for their Mequoda System. More time at home On a personal note, I find I don't miss the 180 hotel room stays per year. My reduced travel schedule has allowed me to spend more time with my family and friends. This spring, my wife Gail and I purchased a 34-foot catamaran and have been enjoying it all summer. Perhaps most remarkably, I now have time to work on a mystery novel I've been thinking about for years. Life, as they say, is good.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Learn first-hand the profitable strategies and techniques of today's most successful online content marketers. Register today >>> Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Mequoda Summit East 2011 When: September 13 - 16, 2011 Where: The Conference Center at Waltham Woods, Waltham, MA Register today >>>   UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Increasing Website Traffic & Building Email Marketing Lists Email Design Best Practices Content Marketing Strategy 2011 SEO Copywriting Handbook More free white papers >>> CONNECT WITH US

About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Tuesday, August 16, 2011 Save at Bella Italia, Savile Row, The London Dungeon and more with MyVoucherCodes Subscription Administration You are receiving this email because you are subscribed to the Mequoda Daily email newsletter. Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox. Unsubscribe? 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Mequoda Daily: Why You Should Refine Your Web Video Strategy In This Issue: Mequoda Daily New Media Trends: Why You Should Refine Your Web Video Strategy These focal points will help you execute the most beneficial web video strategy Trouble Viewing? | Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe August 16, 2011   Why You Should Refine Your Web Video Strategy By Chris Sturk These focal points will help you execute the most beneficial web video strategy I don't want to alarm online publishers or content marketers who aren't utilizing video content...but it's worth mentioning that incorporating a web video strategy may have major impacts for your business. It may seem intimidating, but refining a web video strategy isn't as hard as it may first appear. In yesterday's Mequoda Daily, we discussed five best practices for putting your video content onto YouTube, the world's second most popular search engine, which just so happens to be solely focused on video content. Imagine that...a search engine solely dedicated to video content is the second most popular in the world. The most popular search engine is Google, which owns YouTube and openly adds video content from YouTube into its normal search results. That notion in itself is a good enough reason to start offering video content to the online community. A second reason lies in the popularity behind emerging technologies. Recent data from GfK MRI Starch Advertising Research reported that tablet ads are more interactive, attention-grabbing and engaging than both eReader ads and print ads in magazines. Tablet owners reporting watching videos associated with the ads, accessing websites associated with the content and viewing multiple pages. Tablets can utilize video advertisements, educational videos and entertainment videos. Incorporating videos onto websites and bringing them to audiences through tablets can lead to more content consumption and the likelihood of creating more engagement and interaction. For a web strategy that includes how to produce and market video content, join us for Web Video Strategy 101 for Publishers on August 23rd. How to refine your web video strategy To begin, consider what types of video types you will create. Will it be video advertisements or sales letter content? Will you create entertaining videos that can be shared on social networks? What about how-to videos? For more suggestions, take a look at some other video types online business are using in their web video strategy. Then, figure out where to place our video content. YouTube is an obvious location. Will you also place them on your website and within content that is viewed on tablets? Social networks are another great place to distribute video content. After you have an idea what your videos will be about and where you can house them, it's important to figure out what video equipment you can afford within your budget. There are plenty of options, depending on what you can spend. I personally own the Kodac Zi8 and love it. The video camera is portable, shoots in HD and can utilize an external microphone for better audio quality. Remember, even if you are shooting high-quality video, clear audio is a necessary. Audiences are not very excited about poor audio quality. Finally, you need to familiarize yourself with best practices that video producers are using online to increase website traffic and conversions. Web Video 101 for Publishers If you are not a video producer already marketing video content successfully, then you need to join us on August 23rd for our Web Video 101 for Publishers webinar. Patrick Hughes, Mequoda Group's New Media Producer will be the featured speaker during this live 90-minute webinar. Patrick is a professional video producer by trade and has extensive marketing skills. This presentation was given live during the last Mequoda Summit and received rave reviews. During the webinar, all aspects that need to be addressed while refining your web video strategy will be discussed. You will learn more about video types online businesses are using, best practices for creating and marketing videos and suggestions on the best equipment for your budget. Register now for Web Video 101 for Publishers and discover how to produce, publish and market online videos. Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus (messenger@webex.com) this week. If you do not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.   View Blog Post & Leave a Comment [-503.623013-] Featured Product Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar Newest Complimentary White Papers Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website Download more complimentary white papers >>>   FEATURED EVENT Take 90 minutes to discover case studies and expert advice for developing a web video strategy that boosts website traffic, increases conversions and doesn't cost an arm and a leg. Register for our Web Video 101 for Publishers Webinar     UPCOMING WEBINARS 8/23: Web Video 101 for Publishers 9/20: SEO Basics TOP 5 COMPLIMENTARY WHITE PAPERS Million Dollar Landing Page Templates Content Marketing Strategy 2011 Building Subscription Websites Increasing Website Traffic & Building Email Marketing Lists SEO Copywriting Handbook More free white papers >>> CONNECT WITH US About Mequoda Daily The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites. For more information, visit http://daily.mequoda.com. Subscribe to: Posts (Atom) LOTTERY WINNERS AGENCY Verify And Confirm Lotteries Played In The UNITED KINGDOM. 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