Monday, August 22, 2011

Mequoda Daily: An Introduction to Web Video Equipment

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Mequoda Daily
August 22, 2011

Discover how you can make high-quality videos without breaking the bank

One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed to begin shooting and editing videos.

In the past, video equipment was much more expensive than it is today. Of course, there still is incredibly high-tech video equipment on the market that costs tens of thousands of dollars. However, high-quality video can be created in much simpler, less-expensive ways nowadays.

Video content has spread rampantly in the last few years. Web video advertisements are used more often, billions of videos are viewed on YouTube daily and publishers putting content on tablet devices benefit from utilizing videos to increase engagement.

With all of these facts, it's safe to say that video content will continue to be a viable way to engage, interact and build communities.

The cost of buying video equipment used to scare would-be producers. Nowadays, the price of video equipment has greatly decreased. The list below highlights some pieces of video equipment that can help you shoot high-quality videos without costing an arm and leg.


It's not too late to learn web video production: Our live Web Video 101 for Publishers webinar takes places tomorrow, August 23rd at 12:30 pm ET. Register now.


Cost-effective equipment for shooting web videos

Patrick Hughes, Mequoda Group's New Media Producer, and the featured speaker for our upcoming webinar Web Video 101 for Publishers compiled the list below.

As a professional video producer, Patrick knows his stuff, and is going to share his opinions on equipment during the 90-minute program. If you are new to producing videos, this webinar is for you, as Patrick will also discuss the types of videos to use, the strategies for creating and distributing them and how to get the most from your web video content.

Video equipment list

Video cameras: It still surprises me that handheld video cameras the size of an iPhone can be purchased for under $200. Better yet, these video cameras are capable of shooting in 1080p HD or 780p.

Two suggestions Patrick gives are the Flip Cam and the Kodak Zi8.

Camcorders and cameras for shooting HD: Canon's Vixia HF G10 and the Canon 5DMK2 are two options for producers who will be shooting a lot of video content. These products are much more expensive than the Flip or Zi8, but their capabilities are top of the line.

Editing: If you use a Mac, Final Cut is a great option for editing video content. If you are a PC user, Adobe Premiere is a great equivalent option. iMovie is another option for those new to editing and is offered for Macs.

Converting Video Files: For converting video files, Patrick refers to MPEG StreamClip as the "Swiss Army Knife for video producers". It is also free, which makes any video producer happy.

Script Writing Software: Although not completely necessary, Celtx is a great option for writing scripts. Celtx is worth investing in if you are creating longer format video pieces and do not want to waste an excessive amount of time dictating the video's script.

Patrick has a lot more video equipment accessories to share during the 90-minute Web Video 101 for Publishers webinar, which will air live tomorrow at 12:30 pm ET. Register now and learn how to start producing entertaining, educational and advertorial video content for your audience's engagement.


Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should have received an email invitation from Kim Mateus (messenger@webex.com) last week. If you did not receive this email, please call (866) 713-1005 or email customercare@mequoda.com.


 

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For more information, visit http://daily.mequoda.com.
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Sunday, August 21, 2011

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Saturday, August 20, 2011

Mequoda Daily's Week In Review: 8/15/2011 - 8/19/2011

Catch up on the week's best articles from Mequoda Daily!
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August 20, 2011
 

Seats are filling up fast for our Mequoda Summit East 2011. Register now before the opportunity is gone.


Featured Articles

Last Chance to Learn Web Video Production and Strategies

This featured article previews our upcoming webinar Web Video 101 for Publishers during which you'll learn how to produce and market video content from an expert.

New Consulting Options

This featured article discusses how Gold Member service options are more efficient for everybody.

This Week's Email Articles

5 Best Practices for Using Web Videos on YouTube

Why You Should Refine Your Web Video Strategy

9 More Clients


Discover how to become a leader in online publishing through an array of panel sessions, skill-building workshops, keynote presentations and networking opportunities, at the Mequoda Summit East 2011, September 13-16th, 2011. Reserve your place at the Mequoda Summit East 2011 while seats remain.


This Week's Blog Posts from Mequoda Writers

How To Track Competitors: What They're Selling & How They're Selling It

How Are You Building Your Community?

What is the Best CMS for Newspapers?

3 Tips for Better Link Building

How Does Being a Daily Blogger Differ From Being an SEO Professional?

What Have You Learned from Google's Panda Updates?

The Many Twitter Personalities of Content Publishers

11 Tips for Standing Out in the Inbox

Mequoda Summit East 2011 Announcement

The Daily Deal: Newspaper & Magazine Publishers Discover Four New Ad Models

Why Content Marketing's Presence will Continue to Grow


Experience actionable ways to grow your content-driven online business when you attend the Mequoda Summit East 2011 in the Boston area. Take a look at the agenda and register now.


This Week's SIPAlert Daily Posts

SIPA Member Profile: Davidson Helps Others Be Heard

Google's Acquisition Puts it in New Arena

From Stage to Screen to Content Marketing...


Learn first-hand the profitable strategies and techniques of today's most successful online content marketers and publishers at the Mequoda Summit East 2011.


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August 19, 2011

Last Chance to Learn Web Video Production and Strategies

Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy

Do you remember the first viral video you saw?

According to New Image Media, "viral videos are largely known for being hundreds of times more effective than traditional advertising and being one of the most effective mediums of web video marketing."

Viral videos cannot be created without some forethought, and the understanding of a clear web video strategy.

That's where our Web Video 101 for Publishers webinar comes in.

During this 90-minute live webinar, you will discover a wealth of knowledge valuable to content publishers in 2011 and beyond. Below is a list of 12 major reasons why you should attend our Web Video 101 for Publishers webinar on August 23rd at 12:30 pm ET.

-Expert advice on developing a web video strategy

-How to use your web video strategy to boost website traffic and increase conversions

-The types of web videos that publishing companies are using successfully

-How to leverage blog posts to develop web videos

-How to create videos people want to watch

-How to direct people in videos and three steps that should be used in every video

-How to SEO your YouTube videos

-Tools for getting your videos indexed by Google

-Reasons for using YouTube Annotations & Insights

-How to increase video views, brand awareness and web traffic

-The kinds of video equipment you should buy that will not break the bank

-How to use your iPhone for recording high-quality video content

Whatever your video goals are - from developing an in-house studio for daily videos or having the knowledge to shoot videos on the go with your iPhone - this webinar will provide you with all the required information.

Register now for Web Video 101 for Publishers webinar and experience a whole new world of video production and marketing that will greatly increase audience engagement through the most popular form of new media out today.

 

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Mequoda Group

 

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About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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Thursday, August 18, 2011

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Mequoda Daily: 9 More Clients

In This Issue: Mequoda Daily
  • Content Marketing: 9 More Clients
    Client consultation opportunities available

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Mequoda Daily
 
Mequoda Daily
August 18, 2011
 

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

Here's a look at the 6 checklists I use most often:

-44 steps for launching a successful special-interest media business

-41 ways to build email circulation

-29 ways to increase targeted website traffic


Discover tips and strategies to enhance all the components needed for starting and running an online business when you join us at the Mequoda Summit East 2011. Lowest pricing ends tomorrow, so claim your spot at the Mequoda Summit East 2011 now.


-14 ways to improve website usability and profits

-12 ways to improve email newsletter performance

-12 ways to improve landing page conversion rates

I also spend a lot of time with clients talking about new product development, organizational structure and financial forecasting for the purpose of clarity and corporate support.

If you're reading this, and you're not already one of my 21 consulting clients, I'd be happy to schedule a no obligation 30 minute call to discuss how we might be able to help you run a more successful special interest media business. To schedule the call, contact Kim Mateus at 401-293-0401 or Kim@Mequoda.com. Kim will explain all the benefits of becoming a Mequoda Gold Member and schedule a time for us to chat about your business needs.

 

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Featured Product

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Learn first-hand the profitable strategies and techniques of today's most successful online content marketers.

Register today >>>

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

Mequoda Summit Boston 2011

Mequoda Summit East 2011

When: September 13 - 16, 2011

Where: The Conference Center at Waltham Woods, Waltham, MA

Register today >>>

 

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CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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