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Wednesday, July 6, 2011

Mequoda Daily: How to Create a Blockbuster SEO Article

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Mequoda Daily
Mequoda Daily
July 6, 2011

5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility

A blockbuster SEO article is a post that will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time.

Blockbuster SEO articles do not happen by chance. Although, I suppose if you gave a monkey a typewriter and an infinite amount of time, like the theorem states, it would be able to produce a blockbuster SEO post, but it wouldn't be done in a time efficient manner.

You have to understand the steps behind a blockbuster SEO article in order to create one.

At the Mequoda Daily, we have 10 blockbuster SEO posts we are proud of. Here's a look at a few of them.

These posts have been consistently productive for us over a long period of time.

While preparing to create blockbuster SEO articles, we begin by targeting a specific number of keyword phrases. Some of these keywords are competitive, so we have to find phrases that have a good enough Keyword Competitive Index (KCI) so that we can rank of them.

One example of a blockbuster SEO article, which was written on keyword strategy, landed us in the third position on page-one in Google for the term. It's worth pointing out that the phrase "keyword strategy" fell into our SEO Campaign Management category and had a lot of horrible KCIs because we are playing with big agencies and bloggers in that space. A lot of high-quality content has been written on the topic, yet we were able to find a keyword phrase that we liked the numbers on.

The step-by-step process for discovering potential SEO blockbuster articles is comprised of five main parts.

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Five steps for creating SEO blockbuster articles

#1: Do the math and find an opportunity for success. Blockbuster SEO articles will present themselves from time to time if you know what to look for. High KCIs should be your main focus while looking to create blockbuster SEO articles. Even though many KCIs have dropped due to increased competition online, you'll likely be able to find some keyword phrases with healthy KCIs if you look deep enough.

#2: Infer a question. When people type phrases into search engines, what are they looking for? The questions your audience is asking should be answered in your SEO blockbuster article's headline. SEO blockbuster articles are commonly centered on an educational topic, often including advice on the best information or actionable how-to pieces.

While inferring the questions your audience is asking, make sure you have a good answer. "Keyword research" is a topic Mequoda knows well. We have disclosed the process over and over again. We talk about keyword strategy in our seminars and training programs, as it's part of our core philosophy. Since we know the process so well, and have taught it throughout an array of mediums, we have the knowledge and ability to give solid responses to the questions people may be asking , such as "what is the best keyword strategy?"

#3: Write a great article. All great articles need a beginning, a middle and an end. They have to be easy to follow, have good grammar and stand out to the readers. They cannot epitomize content farms or contain regurgitated information.

And remember, when you create a unique contribution, ask yourself, "have I added value to the world on this topic because I didn't just say what everyone else has said?" If the answer is yes, you're well on your way to producing great content.

4. Publish the blockbuster SEO article and promote it. After you publish the post, tweet it, add it to Facebook, email it, tell your friends and media outlets about it and ask them to comment on it in hopes of getting the ball rolling. Comments have an impact to both users and Google, and the Panda update made them even more valuable.

Our blockbuster SEO article on keyword strategy has 14 comments, and every time a new comment is added, Google is reminded of the post's relevancy, as the new content added is typically by readers with helpful tips to add to the conversation.

5. Keep score. Set a cut-off date and keep track of the data. List all blockbuster posts and where they rank on the three to five keyword phrases you were targeting when posted. Keep this document to celebrate your success.

If you want an in-person tutorial on creating blockbuster SEO articles, join us in New York for the Mequoda Search Engine Optimization 2011 Seminar. In this one-day intensive you will discover tricks, tips and strategies for writing quality content that users in Google will find valuable.


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The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

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