Video Screen


Tuesday, July 26, 2011

Mequoda Daily: Simple Landing Page Tests Can Make a Big Difference

In This Issue: Mequoda Daily

Trouble Viewing?
| Send to a Friend | My Account | Subscribe to RSS | Whitelist Us | Subscribe | Unsubscribe

Mequoda Daily
Mequoda Daily
July 26, 2011

Do you know how long to run your landing page test for?

In yesterday's Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages with the help of A/B and multi-variate tests.

The article went through criteria that should be the focal point of your tests. Ultimately, these criteria pointed out the actual components of landing pages that are often overlooked in the testing process.

Now that the information of what should be tested is known, the next question is how long should a test be run for? The duration of landing page tests depend on a few additional factors, which can be easily calculated with the Website Optimizer Duration Calculator.

How the Website Optimizer Duration Calculator can help your landing page testing process

According to its website, this free tool allows you to "estimate the potential duration of your experiment."

The data you will receive from using the calculator is only an estimate, which can be affected by the page views per day you enter or the conversion rates you experience. However, even an estimate is better than nothing when it comes to preparing for a landing page test.

Below, you can see an image of the Website Optimizer Duration Calculator.

Discover how to create and utilize the best landing pages through the testing process when you attend our Landing Page Testing & Optimization webinar.

As you can see from the image, the factors on the calculator are as follows:

-The number of test combinations: This number is the total amount of variations you are testing. To get this data, multiply the number of variations for each section together.

-The number of page views per day: This data can be pulled from your analytics program. The higher the traffic on a page, the quicker you will be able to achieve results.

-The percent of visitors in the experiment: This number indicates the amount of visitors to the page you want to participate in the test. If you enter "100", then you want all the traffic to be counted. If you choose "50", the test will incorporate half of the traffic. A setting of "100" will help the test go quicker than a setting of "50".

-The percent of your current conversion rate: Set this value to a conversion rate the page has experienced in the past. For instance, using a conversion rate of 2% will help you finish the test twice as fast as a page that has a conversion rate of 1%.

-The percent of expected improvement: Everybody wants the highest conversion rate they possibly can get, but be reasonable with this data. A default number for this is 10%. The higher the expected improvement, the longer the test will take you.

Landing Page Testing & Optimization Webinar

Do you need help understanding the process of testing your landing pages?

Do you want to understand multi-variate and A/B tests better?

Do you understand how to use the Website Optimization Duration Calculator to determine how long a test might take?

If you answered "yes" to any of these questions, join us for our Landing Page Testing & Optimization webinar on August 2nd and learn from two successful marketers who actively test their landing pages for the best results.

Already a Mequoda PRO member? If so, you do not need to register for this webinar through our website. Instead, you should receive an email invitation from Kim Mateus ( this week. If you do not receive this email, please call (866) 713-1005 or email


View Blog Post & Leave a Comment


Featured Product

SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>


SEO Copywriting Workshop

Take 90 minutes to discover what to measure on your landing pages and how you will profit from the result by using a proven testing method for increasing website conversion rates.

Register for our Landing Page Testing & Optimization Webinar




More free white papers >>>

About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit

Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to WCIDV2:3A9FC9FE7F8C3C39C6AA9946B80E4DEAA9E26EF118FBEF37

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.


No comments:

Post a Comment