Thursday, July 21, 2011

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Mequoda Daily: The Mequoda System Strategy Workshop

In This Issue: Mequoda Daily

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Mequoda Daily
 
Mequoda Daily
July 21, 2011
 

Discover how our complete online business system can generate revenue for you

In yesterday's Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

This program has been taught only once so far - this past June in New York City under the name Content Marketing Strategy. It was the first time we presented our approach to content marketing in an easy-to-follow, step-by-step manner.

The intensive day-long program received rave reviews from the attendees.

If you'd like more information on this session before signing up to attend, please contact Kim Mateus via phone 401-293-0401 or email.

As a quick recap, I'd like to run through the 44-steps that make up our Mequoda System Strategy Workshop:

1. Inventory Your Magazine Assets

2. Illustrate Your Brand Family

3. Choosing Your Business Models - Sponsor vs. User Revenue

4. Defining Your Audience Pyramid

5. Planning Your Global Sitemap

6. Establishing a Blog-Centric URL Structure

7. Establishing a Magazine-Centric URL Structure

8. Establishing a Decentralized URL Structure

9. Defining Key Assumptions

10. Sizing Up The Competition - Online Market Audit

11. Defining Your Website Taxonomy

12. Matching Sponsors to Topics

13. Building Your Keyword Universe

14. Updating Your Strategy Model

15. Preparing Your Project Plan

16. Choosing Your Software Strategy

17. Choosing Your Content Management System

18. Choosing Internal System GPL Plug-ins

19. Creating Internal System Plug-ins

20. Choosing External System Options

21. Determining Your Project Schedule

22. Determining Project Budget


Discover how to start and run a successful special-interest media website when you attend our Mequoda System Strategy workshop at the Mequoda Summit East 2011. Register now and receive the lowest possible price.


23. Finalizing Business Plan

24. Sourcing Capital

25. Green Lighting The Launch

26. Choosing Mentor Sites & Best Practices

27. Choosing 2-Column Design

28. Choosing 3-Column Design

29. Creating Website Style Guide

30. Establishing Conversion Architecture

31. Setting Online Editorial Calendar

32. Choosing an Image Service

33. Maximizing Website Usability

34. Hiring Your Content Marketing Specialist

35. Training Your Staff

36. Closing Launch Sponsors

37. Loading Content

38. Preparing Your Initial SEO Campaign

39. Executing a Soft Launch

40. Setting Up Twitter Program

41. Setting Up Facebook Program

42. Executing a Hard Launch

43. Launching & Tracking SEO Campaigns

44. Monitoring & Optimizing System

Who should attend this program?

If you are an online publisher new to, or considering, the Mequoda System, this program is for you. By learning each step to launching a Mequoda System, you will get a look at the complete picture of launching or relaunching a special-interest online business and how it relates to your goals as a leading online publisher.

If you consider yourself to be content-driven, Google-friendly, subscriber-centric and publish on multiple platforms, the Mequoda System Strategy Workshop at the Mequoda Summit East 2011 is a place where you can meet, share and learn from like-minded online publishers.

 

View Blog Post & Leave a Comment

[-503.623013-]

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SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

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Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

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Where: The Conference Center at Waltham Woods, Waltham, MA

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CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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Wednesday, July 20, 2011

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Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.

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Mequoda Daily: The Mequoda System's Core Values

In This Issue: Mequoda Daily

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Mequoda Daily
 
Mequoda Daily
July 20, 2011
 

Why our Open Community Standards are so unique

We are currently in the middle of researching for our second Mequoda Open Community Standards adoption study. Unsurprisingly, publishers using an open content business model as their primary audience development strategy are dominant within the top 1,000 websites.

Where it was controversial 10 years ago and still in question five years ago, it is now clear that an open content model is utilized by 80-90% of content-driven websites in top 1,000 with SEO, SMO and link building as their primary ways to drive traffic.

As the economics of online publishing boil out, top publishers have realized that they cannot succeed by only paying for media... they have to be good at organic marketing as well.

Although I am heartened to see this happen over the past decade, there are still many websites falling short on the content-driven, Google-friendly, subscriber centric and multiplatform requirements of a Mequoda System.

Where online publishers are lacking

In many cases, publishers think they are Google-friendly, yet, when they look objectively at their content and website, they realize there's a great deal of opportunity for improvement.

In subscriber-centric relationship building opportunities, they offer email signups but are not doing it as aggressively as they should. Many landing pages are neglected and freemium offers aren't being capitalized.


For an intimate look at the Mequoda Open Community Standards and how Mequoda Systems are different than many other content marketing systems, join us for the Mequoda Summit East 2011. Early bird pricing expires July 31.


As we've seen, publishers can be compliant with Mequoda Open Community Standards but their efforts and execution are lackluster. It's similar to the difference between being a runner and being a world-class runner.

Most publishers we look at have some multiplatform components, whether their own or from partners, yet there still seems to be confusion in their choices. Often times, too many activities are taken on, which makes it hard to optimize the overall revenue mix.

Why Mequoda Systems are different and unique

As Brian Gurnham, COO of Business and Legal Resources has pointed out, the Mequoda System is not the only system for succeeding online, but as a business strategy, it is complete with values, processes, software and community.

If you don't believe you are executing as well as you should be, and you want to make more money online, join us at the Mequoda Summit East 2011.

If you are new to the Mequoda System, be sure to attend the Mequoda System Strategy Workshop on Tuesday, September 13th.

After building systems for 17 years, we began calling them Mequoda Systems in 2005. And now, for first time ever, we are calling the introductory workshop Mequoda System Strategy: How to Launch a Successful Special-Interest Media Business, based on feedback and surveys from our members.

In the past, we were sheepish about this and used to brand the system broadly as a "content marketing system" or an "online publishing system". The reason for this of course, was that content marketing was still in its infancy. But now that content marketing has become more understood, we've decided to be completely straightforward and share the success of Mequoda System Strategy without hesitation.

 

View Blog Post & Leave a Comment

[-503.623013-]

Featured Product

Mequoda Summit Boston 2010

Learn first-hand the profitable strategies and techniques of today's most successful online content marketers.

Register today >>>

Newest Complimentary White Papers

Million Dollar Landing Page Templates - Discover the 12 Best Practices Top Landing Pages Are Using to Sell More Products

SEO Press Release Guidelines - Learn How to Create a Google-Friendly Press Relase & Manage SEO Press Release Distribution

Increasing Website Traffic & Building Email Marketing Lists - Start Building Your Double Opt-In Email Marketing Lists

Content Marketing Strategy 2011 - Begin to Understand the System of Content Marketing That Will Lead to Success Online

SEO Copywriting Handbook - Discover the Realities of Internet Marketing and SEO Copywriting That Every SEO Copywriter Must Know

Website Homepage Design Basics- Learn Essentials, Tips and Tools for Designing a User-Friendly Website

Download more complimentary white papers >>>

  FEATURED EVENT

Mequoda Summit Boston 2010

Mequoda Summit East 2011

When: September 13 - 16, 2011

Where: The Conference Center at Waltham Woods, Waltham, MA

Register today >>>

 

UPCOMING WEBINARS
TOP 5 COMPLIMENTARY WHITE PAPERS

More free white papers >>>


CONNECT WITH US
About Mequoda Daily
The Mequoda Daily provides free, valuable tips that publishers need to build better websites. Through the Daily, publishers take advantage of sharing industry best practices with close colleagues and publishing professionals worldwide. These publishers aspire to conquer the challenges of website publishing, such as bringing print content online, creating new online revenue streams and building more profitable websites.

For more information, visit http://daily.mequoda.com.
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Subscription Administration

You are receiving this email because you are subscribed to the Mequoda Daily email newsletter.

Help us be sure that this email newsletter gets to your inbox. Adding our return address mequoda@e.mequoda.com to your address book may 'whitelist' us with your filter, helping future email newsletters get to your inbox.

Unsubscribe? Clicking the "junk" button in your email client won't take you off our list. If you want to unsubscribe, please do it properly by removing yourself from the Mequoda Daily email newsletter.

This message has been sent to cu63263.powered@blogger.com WCIDV2:3A9FC9FE7F8C3C39B8D9875E783B296DFF23562FED5034F3

Did a friend send this to you? Sign up for our newsletter and recieve a special report-Seven Online Publishing Secrets-at no cost to you.

Need to contact us? Contact us by email.

Mequoda Group, LLC
www.mequoda.com
77 Main Street
Hopkinton, MA 01748
(866) 713-1005

We value your privacy and will not rent your email address to anyone. View our privacy policy.

Copyright © 2011 Mequoda Group LLC and the Mequoda Daily. All rights reserved.